fox super bowl weekend
The FOX Super Bowl Weekend brings Southern Hospitality and Football's Biggest Game in Atlanta, Georgia. Guests are treated to a non-stop and action-packed weekend with cooking lessons with renowned Chef Gillespie to partying it out at the first-ever Super Bowl Music Fest, featuring Bruno Mars and Cardi-B and ending with a bang with Super Bowl Sunday. The overall look of this year's FOX Super Bowl Weekend utilizes low opacity angled shapes over imagery of FOX Sport's mascot, Cleatus and the Mercedes-Benz Stadium in Atlanta to show movement. To make it feel more FOX than Super Bowl, we used the color blue to retain the FOX branding throughout different print components and collateral .